Until very recently, hoardings used for publicity was almost always printed on flex material which is made from non-biodegradable material like plastic. This material was primarily used because it is cheap and thus discarded after use. However, with increasing awareness, it has been universally accepted that the advertising/publicity printed on Flex is an environment hazard and has to be eased out. The National Green Tribunal too had directed the Ministry of Environment and Forests to ban or regulate the use of PVC or chlorinated plastic in the use of banners for advertising and publicity.
Across India, many states have banned the use of Flex banners. Kerala is also at the forefront of eliminating this material for publicity and many Corporations had released notifications regarding stopping the use of this material. Cloth is one of the most common material for printing which is both eco-friendly and cost effective.
PrintIT, the printing division of Computer Park which in 1989 was the first print house to introduce digital color printing in Kerala, has ever been at the forefront of major changes in tune with the times. In line with their tradition of being the first in many new developments, they have launched the first Online Print Shop in Kerala. This division, which takes orders for printing online and delivers printed materials to the doorsteps of customers will benefit from the 30+ years of experience in digital printing that PrintIT has garnered over the years.
PrintIT has all modern infrastructure including Digital Colour Laser Printers including a range of high speed laser printers like Xerox 2100, KIP 7170, KIP c7800, Konica Minolta 1050e. Their wide-format printing facility is perfect for printing on Canvas, PhotoGlossy, Backlit, Wallpaper media using HP Latex Printer etc. Their flat bed printing machine – Fuji Acuity II is best suited for printing on foam sheet, Acrylic, glass and other rigid materials. PrintIT has all the required machinery for post printing lamination, cutting and binding. Thus PrintIT is equipped to deliver high quality printed Visiting Cards, Brochures, Leaflets, Posters, Banners, Invitations and other printed marketing, advertising and packaging material.
PrintIT also offers printing services on paper-based material for hoardings which are bio-degradable. The cost of the material is also very competitive. The quality of the printing and richness of the colors make it a better choice. PrintIT and its online service printitonline.in is making a positive change towards environmental wellbeing.